In an era where artificial intelligence (AI) is revolutionizing various sectors, its integration into video game development presents a novel frontier. This study aims to evaluate the influence of AI on game development and its perception by key stakeholders: players and industry professionals. The primary objective is to understand how AI assistance impacts the development process, game quality, and user experience in the context of a college football simulation game. Can AI tools close the barrier of entry for small game developers and studios? Utilizing a mixed-methods approach, the study employs quantitative surveys and qualitative analyses to gather comprehensive feedback. Players and industry professionals are surveyed to rate various aspects of the AI-assisted game, including usability, gameplay experience, and overall quality. The survey employs a Likert scale for quantitative evaluation, complemented by open-ended questions to capture nuanced insights into the AI's effectiveness and potential areas for improvement. The research addresses a crucial gap in the existing literature by focusing on the technicalities of AI-assisted game development. By analyzing the feedback, the study offers a unique perspective on the acceptability and viability of AI in game development. Findings are expected to provide valuable insights into the evolving landscape of video game development, where AI plays an increasingly significant role. This research is pivotal for developers, designers, and stakeholders in the gaming industry, aiming to harness AI's potential while understanding its limitations and impacts on user experience and industry standards.

Authors:
Augustus Scarlato, University of South Florida, United States

About the Presenter(s)
Augustus Scarlato (AJ) is a current Assistant Professor of Practice at Stetson University within the Computer Science Department. In addition, Scarlato is a Doctoral Student at the University of South Florida with a graduation date of December 2024.

Connect on Linkedin
https://www.linkedin.com/in/augustusscarlato/

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