Legitimation and Delegitimation Strategies: A Comparative Analysis of Presidential Inaugural Speeches in Africa (79351)
Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation
Language, a versatile and complex tool, is fundamentally salient within the realm of politics. In this dynamic world, political leaders deftly use language to engage in a strategic show aimed at manipulating, or mechanising the opinion of discerning people. This nuanced interplay is underscored by an array of rhetorical strategies, meticulously synced with contextual factors, to achieve multifaceted persuasive objectives. This study delves into a rigorous examination of (de)legitimation strategies inherent in presidential inaugural speeches. The theoretical framework for this inquiry is based on the comprehensive legitimation model by van Leeuwen (2007) and Reyes (2011). At the heart of this study lies a purposeful selection of 10 presidential inaugural speeches, forming a dataset to provide an in-depth lens to explore the intricate domain of presidential rhetoric. The analysis takes a mixed method approach to deliberately measure this carefully chosen corpus. The thematic elements of authorisation, moral evaluation, rationalisation, altruism, and mythopoesis emerge as pivotal features that require critical examinationIn conclusion, this exploration goes beyond the nuanced landscape of language as a potent tool in the political arena. Each strategy contributes to the overall rhetorical impact, shaping the narrative and influencing the perception of president's legitimacy and authority. Van Leeuwen and Reyes’ theoretical frameworks serve as invaluable guides, shedding light on the intricate show of authorisation moral evaluation, rationalisation altruism, and mythopoesis. As this study delves into the depths of presidential rhetoric, it underscores the profound influence of language on shaping political narratives and, consequently, the collective consciousness of society.
Authors:
Lily Chimuanya, Covenant University, Nigeria
Esther Ehioghae, Covenant University, Nigeria
About the Presenter(s)
Esther is a postgraduate student at Covenant University, Ota in Nigeria.
Connect on Linkedin
http://linkedin.com/in/ehioghae-esther-458411226
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