AI and Cultural Intelligence in Business Education: Blended Learning International Cooperation Perspective (82073)
Session Chair: Jirajittra Higgins
Sunday, 14 July 2024 15:25
Session: Session 4
Room: B08 (Basement)
Presentation Type:Oral Presentation
In the rapidly evolving landscape of business education, the fusion of Artificial Intelligence (AI) and Cultural Intelligence stands as a transformative force. This study, meticulously crafted for scholars and practitioners alike, serves as a study, which delves into the latest trends and applications of AI and Cultural Intelligence in the global business education sector through the lenses of Blended Learning International Cooperation (BLIC) project, which comprises of six business schools (Mexico, Iceland, UK, Germany, Czechia and Estonia) from two continents. The study is based on panel data and it shows that the utilisation of AI in selected courses on International Business, Cross-Cultural Management and students' cultural intelligence significantly impact their engagement and motivation in global collaboration among business schools. Furthermore, the paper outlines the necessity of universities constant development in Business education in order to create effective experiential learning for the students.
Authors:
Emil Velinov, Skoda Auto University, Czech Republic
Juergen Bleicher, Duale Hochschule Baden-Wurttemberg (DHBW), Germany
About the Presenter(s)
Professor Emil Velinov is a University Associate Professor/Senior Lecturer at SKODA AUTO University in Czech Republic
See this presentation on the full schedule – Sunday Schedule
Conference Comments & Feedback
Place a comment using your LinkedIn profileShare this Presentation
Comments
Powered by WP LinkPress