(Anti-ageing) aesthetic surgery is currently the fastest-growing commercial medicine. Despite the popularity of aesthetic surgery and its power in society, less research attention is paid to what happens between women (potential clients/patients) and aesthetic surgeons during the consultation process at the aesthetic surgery clinic. Therefore, we tried to fill the gap in this study by understanding negotiation, power positions, and trust anchored between women (potential patients/clients) and aesthetic surgeons. Through qualitative research based on interviews and non-participatory observations, this poster attempts to comprehend the meaning attributed to these aesthetic interventions by the aesthetic surgeons and the women patients/clients. Aesthetic surgery has specific communication practices, language, trust-building, and gender-specificities. All these aspects will be discussed in this presentation.

Authors:
Michaela Honelová, Charles University, Czech Republic
Lucie Vidovićová, Charles University, Czech Republic

About the Presenter(s)
Ms Michaela Honelová is a University Doctoral Student at Charles University in Czech Republic

See this presentation on the full schedule – Friday Schedule

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