Talent 25 is a unique and ground-breaking longitudinal study that commenced in September 2019 in Leicester City and will run for 25 years. The study has several aims, including identifying the potential interventions that will support increased engagement in creative and cultural activities by children and young people from less-engaged groups and demographics in Leicester City. The first four-year phase of the longitudinal study utilised a staggered-entry approach to recruit multiple cohorts totalling 440 children aged 3-12 months and their parents/ carers. A key focus of the presentation is on what we have learnt about the engagement and participation of the less engaged in creative and cultural activities in an inner city setting. We will also discuss how developing and sustaining partnerships with the non-cultural sector has been a significant pathway towards identifying and connecting with the less-engaged groups. Partnerships with statutory, non-statutory, and voluntary organisations – such as children’s social services, the NHS, local authorities, and community organisations – are essential when reaching out to the less-engaged groups and those who are underrepresented in the participation of creative and cultural activities. We will also discuss the evolving views of diverse parents’ experiences, beliefs and attitudes towards arts and creative and cultural activities. We will also present a model for engaging low-income families in creative and cultural activities. By critically examining the role of early years practitioners, we will also outline what we have learnt in the last five years regarding creative practice in the early years sector.
The study is funded by Arts Council England, and the De Montfort University.

Authors:
Bertha Ochieng, De Montfort University, United Kingdom

About the Presenter(s)
Professor Bertha Ochieng holds the position of Professor of Integrated Health and Social Care, and the Director of the Centre for Primary Care Research at De Montfort University.

See this presentation on the full schedule – Saturday Schedule

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