Accelerating the Research and Publishing Process of Doctoral Business Students Using Generative AI Tools (83012)
Session Chair: Cynthia Northington-Purdie
Sunday, 14 July 2024 16:05
Session: Session 5
Room: B07 (Basement)
Presentation Type:Oral Presentation
Doctoral students commonly struggle with grasping the research and publication processes, facing challenges such as selecting topics, conducting literature reviews, formulating research questions, designing studies, analyzing data, and receiving feedback on their writing. Universities offer workshops and mentorship programs to help doctoral students overcome research and publishing obstacles. Yet, mentoring students in these areas can be difficult due to faculty members' time and resource constraints. Instead of workshops and mentoring, training doctoral students to use Generative AI tools can speed up their research and publishing by synthesizing synthesize information, generateing ideas, and improving overall work quality and efficiency. We developed an initial questionnaire based on a limited number of existing studies and questionnaires dealing with students’ perceptions of Generative AI across several disciplines. We modified the questionnaires to address research and publishing issues faced by doctoral students and linked these issues to the Generative AI questions. The final version comprises a pool of 26 Likert scale items and 3 open-ended questions to gather additional insights and perspectives from the respondents. We applied the final instrument via online to a convenience of doctoral students enrolled in a business program in a renowned business school in Latin America. Descriptive analysis was utilized to analyze the survey data, and a thematic analysis approach was applied to examine the responses from the open-ended questions in the survey. The findings provide insights that inform policy development around integration of Generative AI in doctoral programs to help students better grasp the research and publication process.
Authors:
Teofilo Ozuna Jr, Tecnologico de Monterrey, Mexico
Pedro Julian Barrera Bolivar, Tecnologico de Monterrey, Mexico
About the Presenter(s)
Professor Teofilo Ozuna Jr is a University Professor/Principal Lecturer at Tecnologico de Monterrey in Mexico
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