Value belief is the key aspect of students’ academic interest and curiosity. We extended the theory of planned behavior (attitude, subjective norms, and perceived behavioral control) by integrating the value-belief construct to assess the behavioral intention of the students, in their studies. Structural equation modeling was employed, and the estimated results of the hypothesised relationships reveal that value belief significantly influences subjective norms. Moreover, the attitude and perceived behavioral control of the students were also influenced by their value-beliefs. On the other hand, the strength of the relationship of subjective norms with behavioral intention was the dominant one followed by perceived behavioral control and attitude with the behavioral intentions. Pertinent theoretical and practical implications offer insights in theoretical and practical perspectives.

Authors:
Girish V G, The Catholic University of Korea, South Korea
Bona Kim, Inha University, South Korea
Shyju P J, Banaras Hindu University, India

About the Presenter(s)
V.G. Girish is an Associate Professor in the Department of Business Administration, The Catholic University of Korea. His MSc and PhD is from Visva-Bharati University, Santiniketan India, and MBA from National Cheng Kung University, Tainan, Taiwan.

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https://kr.linkedin.com/in/girish-v-g-9193076

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https://www.researchgate.net/profile/Girish-Vg

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